After spending all that time and effort in crafting together your beautiful blog posts, it can be disheartening to watch as that precious content slowly gets buried in the archive. These older posts may still generate some residual traffic through search engines and other sources, but it’s obvious enough that your newer content will always be front and center on your blog.
To further extend the life cycle of your best blog posts, you can breathe new life into them by repurposing them in slightly different contexts. And in doing so, you give them (and you) a fresh opportunity to make more money without having to come up with a brand new idea and brand new content all over again.
Updates, Follow-Ups and Expansions
You might remember when I talked about how you could rewrite old blog posts so that they are new again. You might also remember when I discuss how you can develop multiple posts from one idea. Indeed, one of the best ways you can repurpose your old blog posts is by creating new blog posts.
This works best with your evergreen content, because you don’t have to worry as much about whether or not the information is still accurate or relevant. You might choose to turn an old listicle into individual blog posts, for example, expanding on each item on the list to give them more depth and complexity.
You can follow-up on an older post and comment on how things have changed since then, as well as how things have stayed the same. Maybe you had a post about growing Twitter followers that you wrote a few years ago. Some services you may have used then may no longer be in operation today.
Have you ever thought about starting a podcast? Do you already have one? A terrific idea is to take some of your older blog posts and to revisit the topic in your podcast, whether that’s in audio-only form or with video too. Many ideas that you’ve had in the past can still be very relevant today.
Especially if your podcast involves co-hosts or guests, you can take that idea and give it a fresh perspective. And since you’ve already done the initial research and are already familiar with the subject matter, as you’ve already written a blog post about it, you’ll be better prepared for a more engaging discussion.
Books and Ebooks
There is value in curation. Among the thousands of blog posts that have been published on John Chow dot Com over the years, some of them have to do with his travels, some of them have to do with eating out, and some have to do with social media. The topics are varied and it might be difficult for the average reader to weave together a comprehensive guide on one singular topic.
When you curate your best posts on a particular topic, editing and updating them as necessary, you can put together a very useful book or ebook that readers will be willing to pay for. Yes, the original blog posts are free to read, but the curated ebook is organized and cohesive.
Whether you choose to sell this ebook or to use it as a free giveaway to encourage people to join your mailing list is purely up to you.
Free Reports and White Papers
Maybe putting together a “real” book is too daunting of a project for you or maybe you don’t have quite enough material to warrant having a “real” ebook. That’s okay. You can still use the power of curation to generate free reports, guides and white papers that can be incredibly useful to the right audience.
These reports and white papers can further establish your credibility as an expert in your field and they can extend your brand image to people who might be outside of your regular readership. Step-by-step and how-to guides are particularly compelling and are widely shared on the Internet.
Presentations and Seminars
Have you been invited to do a talk at a workshop or other kind of event? Maybe you want to host a webinar of your own? A great way to give new life to your existing content and to leverage the knowledge and research you already have under your belt is to create a presentation.
This can come in the form of a traditional PowerPoint slide deck or it can be a more casual talk on the subject. Whatever the case may be, you can take your own blog posts as jumping off points, picking and choosing the points you want to make within the confines of your presentation. These seminars don’t have to built from scratch.
Do you have a great idea for what you can do with old blog posts? Let’s hear them through the comment section below.