Google Adsense Matched Content: All You Need To Know About

Today, so many blogs have been approved for the Adsense Matched Content Feature, its a great thing having it on your website or blog, as it could bring you more income on your blog.

Google Adsense has overtime being the best internet money making agency were publishers or site owners run to. Of course i was not be surprised on the new Adsense Matched Content Feature which came out officially last year 2015. Pretty a good idea one will say, as this will even make Google have more publisher to their platform and also by making it easy for your site readers to find the content or a post that is related to what they have searched for or read on your site.

As of now, Google has released Matched Content feature for few selected Adsense publishers only (and not for all publishers). It is important to note that matching content ads are compatible with web version, tablet version and mobile version of your site.
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There is no limit on the number of matched content ad units (or widgets) that one can place in his website. Also, this number doesn’t get counted while determining your limit for displaying Google Adsense ad units. However, one should always maintain a good balance and not go overboard with too many related article links that could drive away the readers. The objective is to make it easy for readers to find their choice of content on your site.
Further information about this new matching content Adsense feature can be obtained atGoogle Adsense Support for Matched Content Feature.

Things You Should Know About Google Matched Content

Though there is no income generated from clicks on these content recommendation ads, they indirectly help to draw more readers to other relevant articles on your site. This increases the chances of readers spending more time on your website, thereby increasing user engagement. Ultimately, this leads to increase in ad impressions as well as ad clicks with increased chances of earning more Adsense revenue. Also, there are chances that Google would allow sharing relevant articles from other sites in future and provide a different option to earn revenue from this related content ads.

To get the best benefits from matching content ads, make sure you place them below your article or blog post. Also, try to ensure that every article has a related image with it. For bloggers, it may be beneficial to utilize open graph tag as well. This new experimental ad type from Adsense is bound to give tough competition to other native advertising programs like Taboola, Ayboll, etc. that help to get more value from your site content through recommendation links.
Is your Blog or Site Eligible for the matched content feature?

In this post I will be giving my review on the Adsense Matched Content Feature, Reviewing:
  • How You Check If Your Blog is Eligible For Adsense Matched Content Feature
  • How You Create A Matched Content Unit From Your Adsense Account
  • How You Make More Money Online With An Adsense Matched Content Unit
Of course there are lots to be discussed on concerning the adsense matched content feature, but this three points i will be reviewing, i believe is very important we know and will also be of help to others that may be having one or two issues on this.

How You Check If Your Blog is Eligible For Adsense Matched Content Feature

Well this process is a very easy one, to check if your blog or website is approved for the Adsense Matched Content Feature;

1. Sign in to your Google Adsense Account.

2. Click on the “Settings” (at the top right corner)

3. Then on “Site Management”

The Site Management page contains your list of sites that you have submitted as “your owned sites”, just hover your mouse through the list and you will then see a label “ready”beside the approved ones, this means that the sites with the “ready label” has been approved and is eligible for the adsense matched content feature.

How You Create A Matched Content Unit From Your Adsense Account

In creating the adsense matched content Ad Unit;

1. Sign in to your Google Adsense Account.

2. Click the “My ads” tab.

3. Bg the sidebar, click “Content”.

4. The Click on “+New ad unit”.
5. Name your new Matched Content Ad unit.

6. From the “Ad size” section, choose an ad size that fits your layout. Automatic Size (Responsive) is always recommended!

7. From the “Ad type” drop-down again, select “Matched content” only.

8. In the “Text ad style” section, apply a style for your Matched content ad unit, also you can add a custom channel to track your Matched content ad unit, (This process is Optional)

9. Click “Save” and “get code”.

10. Then copy and paste the matched content ad code created into the HTML page or widget of your site that has been approved for matched content.

For better usability, Google recommends that you place your Matched content ad code unit directly below your article or below the fold as it is called.

While the Matched content settings are noticed by Google systems, standard ads may serve in your Matched content ad unit. To avoid such system ads, just wait a while, like 15mins before inserting the code to your site.

Matched content units can also improve the visibility and engagement rate of your ad units.

How You Make More Money Online With An Adsense Matched Content Unit

You Can Now More Make Money With Adsense Matched Content Unit, If your blog or website has been approved for this feature, revenue generation can start then, all you need do is to allow ads appear with the recommended content that is displayed in the matched content ad unit you created.

How You Allow Ads In Your Adsense Matched Content Ad Unit Created?

To show ads in your adsense matched content ad unit, there are two ways this can be done:

1. You can turn on the “Allow ads” when you have just created the matched content ad unit;

2. You can edit one of the or a matched content ad unit. (by just following the process of creating a matched content ad unit as described in step 2 above)
Also, In this feature you must know that Google is allowed to try out different ad types, or ad sizes too but Google will only that provide ads that perform well with a good user experience.

Frequently Asked Questions
Do I get paid if someone clicks on the links in Matched content units?

Matched content units are visually similar to AdSense ads. However, instead of ads, those units display links to related content from the same website. When a user click on those links, user will be redirected to those pages. Since there are no ads, no revenue is generated when someone click on the matched content units.

Can I click on my own matched content links?

Yes, since there is no revenue involved, Google doesn’t restrict you from clicking on your own matched content units. However, if you are using “backup ads” feature to fill the units with ads, then avoid clicking on those ads displayed within the matched content units.

Can I use normal AdSense ads within the matched content units?

You can edit your ad unit any time in your AdSense account and change the “Ad type” to text ads or display ads. Once you change your ad type, within a few minutes, your ad unit will start showing normal AdSense ads instead of matched content links. From that point onwards, you are bound to follow AdSense policies for such placements. 

How many matched content units I can use per page?

Google hasn’t set any limit on how many times you can use this units in each page. I would recommend you use a maximum of 1 matched content unit per page. The matched content units are not counted against the total ad units per page. However, Google allows you to edit and change any matched content unit to normal ad unit from Google AdSense website. When you make this change, all your existing matched content units will be changed to Ad units and this may result in violation of AdSense policies if the number exceeds the max limit of 3 ad units per page.

What kind of pages appear in the matched content?

Google will select the pages from your website based on the content and also based on user preferences. The goal is to show related content in such units. There is not much information revealed by Google on exactly how they choose the related links. From our experiments so far, it appears that Google selects the pages based on content/keyword matching and shows related links.

Is there any way to exclude certain pages from appearing in the matched content units?

No, you can’t exclude any pages from appearing in the matched content widgets. Google may choose to show any indexed pages from your site. If you want to exclude any specific pages, the only option is to remove those pages from Google’s index.

Can I select my preferred pages to be displayed in the matched content units?

May be Google will add this feature later, but as of now, there is no way you can recommend your preferred pages for matched content units.

Can I place the matched content units as soon as I create it?

While you may think you can start using the ad script as soon as you generate, Google has mentioned you should wait “15 minutes” after you create them. The reason quoted by Google is, while the new ad script is being propagated through Google systems, they may display standard ads in such units instead of the recommended links and could result in more than 3 content ads per page. This appears to be a “problem” in Google’s implementation but it is recommended to follow their rules to play it safe.

Is it possible to show AdSense ads within matched content units?

When you create a matched content unit (or, any ad unit), you have an option to use “backup ads”. In the place for Backup ads, you may use other ads like Doubleclick ads, which could in turn display AdSense ads. These ads will be displayed only when Google can’t find matching content to be displayed in your pages which is a rare possibility.

Many of my pages never appear in the matched content units. How can I suggest those pages to Google to show in the matched content units?

Google recommends you have unique content with unique images to get selected for unique content. As of now, all the links in the matched content units are coming with images, so having pages with unique images seem to be a good option to get your pages included in the suggested links.

You can notify use using the comment box if you feel confused.

Tags: Matched Content by AdSense, create a matched unit, google matched content, Google matched content unit, Google matched content review


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